Social media platforms are dynamic ecosystems where billions of users interact, constantly changing and evolving. At the heart of this ecosystem are algorithms. Algorithms shape our social media experience by determining which content is shown to which user. So, how can we understand this complex structure and use it to our advantage?

How to Write Content That Resonates With Humans and Systems

Social media algorithms reward content that engages and interests users. To achieve this, initiate discussions with open-ended questions or share your real experiences with “How I Did It?” style stories. For example, titles like “How a Blog Post Tripled My Traffic?” both arouse curiosity and are SEO-friendly. Summarize your main message by adding short videos (15-30 seconds) and make old posts shareable again by updating them with current data.

Basics of Technical Optimization in WordPress

Algorithms focus on user experience. Ensure compatibility for mobile users by using mobile-friendly themes (Astra, GeneratePress). Compress and reduce the size of images with tools like ShortPixel. Create pages that load at lightning speed on mobile with the AMP plugin. Regularly check for broken links and divide texts with subheadings to increase readability.

Create Eye-Catching Content

Scrolling on social media is done quickly—invest in visuals to break the scroll. Convert your blog statistics into infographics with Canva or Photoshop. Gain sincerity by sharing “Behind the Scenes” content (e.g., your team’s work processes). Don’t forget to add subtitles to videos, as 85% of users watch silently. Convert your texts into carousel posts for LinkedIn and Instagram.

The Data-Centric Approach

Actively use analytics tools to understand which content works. Identify the hours with the highest engagement with MonsterInsights. Compare titles with A/B tests (the Title Experiments plugin will make your job easier). In high bounce rates, keep the user engaged by adding quizzes or surveys to the content. Catch trending topics with Jetpack Social Media Tools.

Community First

Algorithms reward a loyal audience. Send interaction signals by responding to comments within 2 hours. Increase the visibility of your content by tagging experts in the industry. Share customer reviews or user-generated content. Add fixed share buttons with the Social Warfare plugin. Establish real-time dialogue by organizing live broadcasts.